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Creating social media accounts for a business is an effective way to market products, interact with customers, and increase sales. A social media handle is a name others can use to recognize an individual’s or company’s social media account. Understanding what a handle is and how it relates to brand recognition can help organizations improve their online presence and connect to members of their target audiences. A social media handle is a name a person or a company uses for their social media account when posting to various online platforms. Some social media handles are the name of a company or an abbreviation of it. A social media handle is important because it represents a company’s place online, gives new viewers an initial first impression of your brand, and allows existing customers to find a business account. When choosing a social media handle name, consider using evergreen language in your options. Evergreen language is timeless, meaning your language is relevant and understandable long term. This means using dates, specific days or names of people in your social media may not be an option. Ensuring you have an evergreen social media handle can help prevent the company’s title from becoming outdated. Some social media sites don’t allow you to change your username after you first create it, which is why creating one that won’t eventually seem dated can be important. As you decide on a social media handle, consider saying every idea aloud. If the name is easy to read and remember, users may find it more attractive, as well as your brand. Simple and easy-to-understand language in the social media handle can create less confusion and may encourage visitors to look further into your profile. When making a social media handle, consider character limits and readability. Some social media sites may require that all nametags be under a certain character limit. Additionally, you may want to keep the social media handle short for the company’s followers. A short social media handle is easier to remember. If the business’ customers can easily remember its short handle, they may recommend the company to family and friends and share its social media profiles with other prospective clients. Some social media websites have a usage ban against characters other than letters, such as spaces, extra characters or numbers. For compatibility of names across social media accounts, it may be a good idea to avoid using these characters in a company’s social media name. While these characters can enhance a social media account name by including letters or spaces, not using these characters can also help make the handle easier to read, remember and say aloud.